Magazines often employ unique visual characteristics that are determined by more than just type and aesthetic elements. We spend considerable time and energy with deep examination of how our clients want to express the overall theme, graphically and textually through the layout of their magazine's spreads. Our designers work closely with the Editors and Writers to achieve the right balance of visual and linguistic cues for sucessful layout designs.

What makes you pick up a particular magazine or newspaper? And what keeps you interested in turning the pages? In general, your answers probably involve some combination of content (text) and design (images, typography, and other graphic elements). As publication designers, we at Flatiron Industries ask those same questions for every issue of every publication we work within the publishing market that they are targeting.