Flatiron Industries can help transform
your marketing efforts into real results.
The objectives of web sites vary from company to company.
For some companies the objective is to leverage the
Internet as a commerce channel, while other companies
utilize the Internet as a content and marketing delivery
channel to support commerce at existing retail outlets.
Industries understands that your company’s web
presence is a key brand communication point with their
customer. Our objective is to ensure the integration
of business and technical requirements into a smooth
user experience that delivers on a company’s
brand attributes and value propositions.
design is an exciting expansion of the graphic
design field, merging traditional disciplines
of page design and typography with innovative
digital image-making, animated graphics, using
a nonlinear structure. We
are commited to the profession and discipline which
is Graphic Design - with the goal of
not just mastering the latest technologies, but
implementing the fundamental design practices of
perception, aesthetics, and visual form-making
to give your marketing efforts a voice through
the language of design.
are looking at and "interfacing with" three
simultaneous interfaces at this very moment:
the interface design of your computer, the
browser software that you are enlist to view
the internet (Internet Explorer, AOL, Netscape),
and the interface of Flatiron Industries. Within
all of these systems of navigation, structure
and information you are able to accomplish
tasks, gain information and interact with others
using your computer.
One of the first
opportunities to communicate your brand is often
through collateral materials: the handing of
a business card, a letter to a prospective client
or submission of a company brochure. This initial
contact between your company and your customers
makes it imperative that these materials accurately
and effectively express your brand’s voice.
They must be created with a clear understanding of
strategy and messaging.
applications of print design is graphic design’s
historic medium. There are really endless
applications of print design within the communications
and in all other fields of business. Print
design is found in the simple sales receipt
of a local vendor or the site plan for a
major city construction job. Brochures, business
cards, letterhead, postcards, flyers, sell
sheets, posters, are just a few examples
of everyday designwork that any number of
companies need to have designed and printed
to properly function, both from a marketing
and an internal processing standpoint.
Flash Animation and Motion Graphics
multiple mediums) furthers
this art of delivering and taking in information,
using animation and video to enhance a users
experience within an interface. Information
is restructured into websites that allow entry
from different points, a system that may be
more like our actual thinking processes than
the neat order of a book or manual. Within
a multimedia design, we can use time and sound
in addition to text and image to draw attention,
to animate an explanation, or to present an
alternative way to understand a concept. This
new technology demands designers who can combine
analysis with intuition.
and video graphics organize ideas dynamically
in time. They communicate by using images in
sequence with narration, music and/or text. Animation
is simply graphic design constructed frame by
frame, and although quality animation usually
involves a complete design team and many painstaking
hours of storyboarding and art directing,
graphic designers today can create their
own animations with programs like Macromedia
Flash or Director with relative ease.