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Through a series of interviews and interactive working sessions, we assist our clients to articulate their key market differentiators, brand attributes and value propositions. We then translate those findings into actionable strategies that serve as the basis for our creative development.

Needs Identification

Any design project begins with the discovery, identification, and recognition of your company's needs. We work with you to define what the design problems are, and what, in turn, we must do to solve these problems – together.

This sounds like a simple task, but is often very elusive. There is often a considerable difference between what people think they need and what they may actually need. We feel that our core job is to identify a project's genuine needs, not to persuade our clients of new needs or creating a profusion of needs, which just creates confusion and more convoluted goals.

Information Gathering

Every project starts with the collection of information and the assembly of facts. This can range from everything known about your products and services, to research of your competitors past and present, to learning about the techniques and technology of your industry.

Needs Analysis

We then perform an analysis of those needs and facts. This can sometimes be a drawn-out, difficult, and demanding intellectual exercise of putting all of the aspects together, eliminating the irrelevant or unworkable, thinking out alternatives and reaching an understanding of what the design problems really are that need solutions.

This is the stage that calls for thinking about design. It's the moment when we wrestle with the whole of the problem, its demands and its possible means. This is when we comes to terms with, discard, choose, try out, throw away, draw, sketch, think, and think again – and finally emerge with an idea. In short, we take this time to think about the best solutions to your design problems.

Concept Creation

Creation.The actual genesis of our idea. (Finally!) In all fields of design, that idea – whether it is for a building, machine, or process – is the new potential design that now exists, or will exist, to bring together and address the needs, techniques, and means of the project.

Concept Realization

Now we arrive at the realization of the design. This is the point at which a lot of disadvantages may appear as the design takes shape – with some elements working and others failing. This may drive us back to further thought and analysis and may involve discarding initial ideas and formulations of new ones. It is followed by implementation which usually involves the production and the energy of our dedicated staff: writers, editors, creative directors, production specialists and animators.

Design Iteration

Design iteration is the expected iteration that occurs when exploring, testing and refining design concepts. This enable the design possibilities to conform to the design requirements. Members of a target audience (or a focus group) should be actively involved in various stages of iterations to support testing and verify design requirements. Both success and failure provide important feedback about what does and does not work. This process helps refine and tighten graphic design when done properly.

One of the most effective ways to deliver on our creative promises is to ensure that all of the development members have a clear, high-level understanding of the final product. This is often accomplished through well-written specifications accompanied by highly refined mock-ups and prototypes.