Through a series of interviews and interactive working
sessions, we assist our clients to articulate
their key market differentiators, brand attributes
and value propositions. We then translate those
findings into actionable strategies that serve
as the basis for our creative development.
project begins with the discovery, identification,
and recognition of your company's needs.
We work with you to define
what the design problems are, and what,
in turn, we must do to solve these problems – together.
sounds like a simple task, but is often very elusive.
There is often a considerable difference between
what people think they need and what they may
actually need. We feel that
our core job is to identify a project's genuine needs,
not to persuade our clients of new needs
or creating a profusion of needs, which
just creates confusion and more convoluted
project starts with the collection of information
and the assembly of facts. This can range from everything
known about your products and services, to research
of your competitors past and present, to learning
about the techniques and technology of your industry.
then perform an
analysis of those needs and facts. This can sometimes
be a drawn-out, difficult, and demanding intellectual
exercise of putting all of the aspects together,
eliminating the irrelevant or unworkable, thinking
out alternatives and reaching an understanding of
what the design problems really are that need solutions.
is the stage that calls for thinking about design.
It's the moment when we
wrestle with the whole of the problem, its demands
and its possible means. This is when we
comes to terms with, discard, choose, try out,
throw away, draw, sketch,
think, and think again – and
finally emerge with an
idea. In short, we take this time to think about
the best solutions to your design problems.
actual genesis of our idea. (Finally!) In all fields
of design, that idea – whether it is for a building,
machine, or process – is the new potential
design that now exists, or will exist, to bring together
and address the needs, techniques, and means of the
we arrive at the
realization of the design. This
is the point at which a lot of disadvantages may
appear as the design takes shape – with some
elements working and others failing. This may drive
us back to further thought and analysis and may involve
discarding initial ideas and formulations of new
ones. It is followed by implementation which usually
involves the production and the energy of our dedicated
staff: writers, editors, creative directors, production
specialists and animators.
iteration is the expected iteration that occurs when
exploring, testing and refining design concepts. This
enable the design possibilities to conform to the design
requirements. Members of a target audience (or a focus
group) should be actively involved in various stages
of iterations to support testing and verify design
requirements. Both success and failure provide important
feedback about what does and does not work. This process
helps refine and tighten graphic design when done properly.
of the most effective ways to deliver on our creative
promises is to ensure that all of the development members
have a clear, high-level understanding of the final
product. This is often accomplished through well-written
specifications accompanied by highly refined mock-ups